BP Interactive Video
I worked with Ogilvy and Athlon Productions to produce interactive video content where users can take control of a car in a test lab environment. This was part of the Fitter Engine Challenge campaign to demonstrate the fuel efficiency of BP Ultimate.
Design/ ArtDirection/ Animation
Introduction video to the challenge, taking the user into the test lab enviroment.
Users take control of a series of interactive tests in the lab environment. These tests illustrate the performance of BP Ultimate compared to standard fuels.