BP Interactive Video

BP Interactive Video

I worked with Ogilvy and Athlon Productions to produce interactive video content where users can take control of a car in a test lab environment. This was part of the Fitter Engine Challenge campaign to demonstrate the fuel efficiency of BP Ultimate. 


Role
Design/ ArtDirection/ Animation

Agency
Ogilvy/ Athlon

Introduction video to the challenge, taking the user into the test lab enviroment.

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Users take control of a series of interactive tests in the lab environment. These tests illustrate the performance of BP Ultimate compared to standard fuels.

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